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Acrisure Welcomes Lionel Richie As New Brand Ambassador

Alltrust Insurance is thrilled to share some exciting news that will undoubtedly strike a chord with you all. We are delighted to announce that our partner Acrisure has acquired legendary recording artist and esteemed entrepreneur Lionel Richie as their official Brand Ambassador

Lionel’s immense talent, passion, and remarkable reputation make him the perfect partner to help us forge deeper connections with our clients and expand our reach as a leading fintech company. 

With a career spanning decades, Lionel Richie has captivated audiences around the world with his soulful music and charismatic stage presence. Lionel is a Grammy Award-winning singer-songwriter who has gifted us with timeless hits like “Hello,” “All Night Long,” and “Endless Love,” earning him a rightful place in the pantheon of musical legends. 

Beyond his musical talents, Lionel has also ventured into entrepreneurship, successfully establishing himself as a savvy businessperson. He has launched his own line of home décor, created a successful fragrance collection, and even dabbled with winemaking. Lionel’s ability to transcend genres and industries showcases his remarkable talent and versatility.

Now, Lionel can bring that same energy and dedication to Acrisure, where he will lend his expertise and enthusiasm to engage with consumers through various media channels. His role as Acrisure’s Brand Ambassador goes beyond a mere endorsement; Lionel will help raise awareness and generate enthusiasm as we introduce new direct-to-consumer offerings, making insurance more accessible and personalized for everyone. 

Lionel Riche’s decision to join the Acrisure team was based on a key factor that aligns thoroughly with our company’s values and mission. He admires our unwavering commitment to fostering a strong culture that empowers growth and nurtures personal connections. Alltrust’s emphasis on empathy and crafting meaningful relationships resonates deeply with Lionel. His collaboration with us will amplify our brand, infusing it with his infectious spirit. 

As we embark on this new chapter with Lionel Richie, we are confident that his stellar reputation and genuine ability to connect with audiences will elevate the Acrisure and Alltrust brand to new heights. We believe that his presence will enhance our organization’s mission of providing unmatched services and an extraordinary advantage for our valued clients.

Acrisure’s Recent Marketing Success

Lionel Richie’s arrival at Acrisure builds upon recent accomplishments in the realm of marketing and strategic partnerships. Just last year, Acrisure secured the naming rights for Acrisure Stadium, home to the Pittsburgh Steelers, and unveiled the magnificent Acrisure Arena in Southern California, which plays host to the AHL’s Coachella Valley Firebirds. Furthermore, we proudly partnered with UBS Arena and the New York Islanders to name the main entrance “The Acrisure Great Hall.” These achievements reflect our commitment to creating exceptional experiences within the communities we serve.


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