Alltrust Insurance, an employee benefits and HR consulting firm based in Palm Harbor, FL announced Brad Zenz has joined as the Director of Marketing.
In his new role, Mr. Zenz will help set the strategic direction of the company, focusing on sales initiatives, corporate vision, and lead all other marketing functions.
“We look forward to Mr. Zenz’s fresh take on the insurance industry with his extensive marketing background and business-to-business (b2b) experience to continue driving the growth of our company,” said Tim Love, CEO of Alltrust Insurance. “Brad’s knowledge of digital media and his recent focus on technology marketing will serve as a great asset to our organization.”
“Alltrust Insurance’s position as one of Florida’s leading employee benefits firms, and their dedication to creating healthier organizations and close relationships with clients, provides a unique opportunity in the current marketplace,” said Zenz. “I look forward to leading Alltrust’s marketing and sales initiatives, and further strengthening our customer partnerships.”
Brad comes to Alltrust Insurance with ten years of marketing experience. He most recently led advertising, branding, and digital communication efforts as the Marketing Manager for Transflo, a Pegasus TransTech brand that provided mobile solutions to the transportation industry. There he was involved in the strategic and creative development of new value proposition to reposition the Pegasus TransTech brand and led the go-to-marketing initiatives for their new telematics solution. Prior to Transflo he was the Digital Marketing Manager for The Dali Museum of St. Petersburg and created the content strategy for all of the museum’s online properties.
Brad is a Michigan native, graduating from Western Michigan University with a Bachelor of Fine Arts and a minor in Advertising and Promotion. In his free time, he supports Gold Coast Greyhounds and volunteers with Sea Turtle Trackers of St. Pete.