Joe founded Alltrust in 1994 with an ‘off the wall’ idea to provide unparalleled value and create a company focus entirely on employee benefits. Coming from a family of physicians and previously working for a large regional insurance agency; he understood that healthcare is not just an insurance product. It is a complex, but essential influence in our day to day lives, a support system that, when used properly, can and should give people peace of mind in their most difficult and darkest times. As a result, he believed healthcare and health consumers should be given the same intimacy and support that a physician would have with a patient. And, Alltrust Insurance was born.